Elaine Honig

Founder and CEO

Elaine is an entrepreneur who thrives on creating brands, building businesses, and helping others—be they animals or humans. A native Oklahoman with an Economics degree from Tufts University, she started out in the real estate business, then spent 21 years in the wine business helping grow a small family project into a nationally recognized wine brand. In 2004, Elaine developed Wine Women & Shoes as a local community fundraiser that doubled as a marketing opportunity for Napa Valley wines—a “pairing” that proved to be so successful, she grew it into a national nonprofit events company. Honored as an Outstanding Woman in Agriculture, Elaine remains an active participant in her Napa Valley community. She’s served on the boards of several agricultural organizations, a land trust, and a center for contemporary art.